Interactive touch screen kiosk installations have evolved into a versatile technology that allows for a full range of applications. The evolution of touch screens and kiosk technology allows for greater interactivity. Previously, kiosks were used to display media-based content such as movies and television programs. However, kiosk software companies have found a new use for kiosks: customer-based advertising. Interactive touch screen kiosk advertising allows a business to advertise its services and products by incorporating them with a touch screen display panel, a keyboard, and some form of payment mechanism.
Capacitive sensing technologies allow a business to build in-house applications or outsource to third party developers. Capacitive touch interactive kiosks are the new wave of brick and mortar since it blurs the conventional lines between online and off-line. With a well implemented interactive digital signage system, you could capture input from customers visiting an establishment on their touch-screens. While it is entirely possible for you to include in-house applications in your signage system, it is much more cost efficient to outsource that work to a signage vendor who already has the required programming and hardware in place.
An interactive touch screen kiosk can be programmed to perform many different functions. You could use these displays to ask a question or to deliver information from a database. You could also program your displays to display text or to convey information through pictures. You could use a combination of one or more of these functionalities to increase your potential conversions. For example, you could display a menu list, the product name, price, product description, and other requested information or a frequently asked questions page.
Another way that an interactive touch screen kiosk could be put to use is as a way of guiding customers to specific locations. Say for example you run a store located at a busy shopping center. How would you like customers to find you? Would you prefer them to simply walk up to the cashier and ask for your products or would you like them to browse through a large indoor mall to find you? A good way of ensuring that people come to your store is with directional signage.
One common example of a use for touch screen kiosks in public locations is your breakfast cereal. Have you ever walked into your local fast food restaurant and noticed the giant sign outside that beckons you to “order your complimentary breakfast cereal”? That’s right; restaurants and fast food stores are beginning to use interactive kiosks as an effective way of enticing people to come in and eat their food. The benefits of an interactive kiosk include increased sales, which equals more money in your pocket. It also means reduced labor costs for your business and the ability to attract new customers.
Another example of a kiosk that is often used is the digital poster kiosk. A digital poster kiosk is much like a modern-day sidewalk sign or an indoor push sign. However, the difference is that instead of displaying a text or graphic, these displays simply contain photos, artwork, or even real movies. Digital posters can be printed quickly and then placed on any surface. The benefit of using this type of kiosk is the immediate awareness of the newest addition to the market. People often stop by with a digital poster kiosk to see what is new and what is being offered in the area.
The final example of a kiosk that is often used is the digital display unit. These types of units display not only the current price of the product being displayed but also any specials being offered as well. These types of displays often make it easy for the customer to find the most affordable prices on items. The best feature of all about these units is that they can be mounted almost anywhere including indoor and outdoor locations. There is no need to purchase a storage case because they can easily be disassembled and transported if needed. This allows for a kiosk to be utilized in a number of different settings.
When businesses invest in an interactive touch screen kiosk they are purchasing a piece of equipment that is designed to meet the needs of today’s customer. Kiosks are perfect for venues that cater to children or adult entertainment. They can be used to display videos, maps, coupons, or advertisements. They are a great way to promote promotions and attract new customers. The best feature of all about a kiosk is that there is virtually no maintenance required. They are very easy to set up and are a highly effective way to meet long hours of interactive signage without any interruption.